The trope of TV characters watching TV has been remarked on, including here and here ). It’s especially common in the angsty cable dramas of the 200s and 2010s, like Breaking Bad, Better Call Saul, Mad Men, and The Sopranos, where the fakery and cheesiness of what’s on the screen-within-the-screen not only contrasts ironically with the struggles of Tony Soprano, Walter White, et al., but works as clever branding: Look how fake old-time TV is! Our show is real!
It’s rarer on these shows when characters hie themselves to a cinema and watch a movie. One such instance comes in the 2013 Mad Men episode “The Flood,” directed by Chris Manley, set on the day and aftermath of Martin Luther King’s assassination in 1968.
And here’s the complete spoiler alert. This post will not only reveal plot elements of “The Flood” but also the ending of the movie Don Draper and his son watch. I take pains to point that out, because when the episode first appeared in 2013, people got mad!
At this point in the series, Don (Jon Hamm) is divorced from his first wife, Betty. As the scene opens, his new wife, Megan, has taken two of his kids to Central Park memorial for King. (Such a vigil really took place. It was attended by 20,000 people and it was peaceful, though still doesn’t seem quite the right place to bring a baby.) Bobby Draper (Mason Vale Cotton) stays in the apartment with Don. Even though Bobby has been punished by his mother and isn’t allowed to watch TV, he is in fact watching TV — already, he’s taken on some of the trademark Draper rule-bending. The particular TV show he’s watching is the sitcom McHale’s Navy, with Ernest Borgnine and Joe Flynn, presumably chosen for maximum cheesiness and fakery. (At least it wasn’t Hogan’s Heroes.)
In the last few seconds of the clip, you can see Don’s mental gears trying to figure out how he can bend the no-TV rule, and an audio clue to his solution. We cut to (and here’s one final spoiler alert):
Right, it’s the famous, shocking ending of POTA. You can see how people who hadn’t gotten around to seeing the movie, even after 45 years, might be annoyed.
In any case, it’s a nice moment in Mad Men. There should be a word for the phenomenon at the end of a really good movie when the audience sits in silence for a few seconds — letting it all sink in, maybe drying a tear or two — before saying anything to their companions. That’s what’s going on here, as well as Don’s appreciation of Bobby’s appreciation of the film. As he acknowledges later in the episode, for him, such paternal moments don’t come easily or often.