As viewers of The Simpsons know, The Itchy & Scratchy Show is a cartoon often watched by Bart, Lisa, and their friends; it’s about a mouse who finds ever more baroque ways to maim and/or kill a cat. The cartoon-within-a-cartoon first appeared in 1988, when the characters who would become The Simpsons were a feature of The Tracey Ullman Show, and, according to the Simpsons Wiki, has been featured eighty-seven times on The Simpsons proper.
“The Itchy & Scratchy & Poochie Show” (1998) was a milestone for The Simpsons: with it, the show passed The Flintstones for the most episodes produced for a prime-time animated series. Probably not coincidentally, the episode provides a deliciously meta look at the problems confronted by a long-running show. You see, ratings for The Krusty the Clown show are plummeting whenever Itchy and Scratchy comes on, and Krusty isn’t happy. “But Itchy & Scratchy is critically acclaimed!” the cartoon’s producer, Roger Meyers Jr., tells him. “Acclaimed?” the clown snorts. “I oughta replace it right now with that Chinese cartoon where the robots turn into blingwads!”
The attempts to get Itchy & Scratchy back on its feet were surely taken from The Simpsons’ staff’s own experiences, from the self-contradictory focus groups (“So you want a realistic, down-to-earth show that’s completely off-the-wall and swarming with magic robots?”) to the notes from network execs. They’re sure the show needs a new character–a dog. “We at the network want a dog with attitude,” one suit says. “He’s edgy. He’s in your face. You’ve heard the expression ‘let’s get busy’? Well, this is a dog who gets ‘biz-zay.'” (Remember, this episode appeared in 1998, when the “let’s get biz-zay” Arsenio Hall Show had already been off the air for four years.)
The ploy doesn’t, of course, fool Lisa: “Adding a new character is often a desperate attempt to boost low ratings,” she confides to Bart. Magically and without explanation, a new kid appears in the Simpsons household, Roy; like Poochie, he wears shades and a backwards baseball cat. Á la The Fonz, he calls Homer and Marge “Mr. and Mrs. S.”
Improbably, Homer is hired to provide the voice of the cartoon dog, Poochie. He appears with “June Bellamy,” who does Itchy’s and Scratchy’s voices, at a fan event. And that gives the episode’s writer, David X. Cohen, a chance to skewer the bulletin-board-lurking obsessives The Simpsons had already begun to attract. One of them, Doug, pushes up his glasses and asks a question.
In episode 2F09, when Itchy plays Scratchy’s skeleton like a xylophone, he strikes the same rib in succession, yet he produces two clearly different tones. I mean, what are we to believe, that this is a magic xylophone, or something? Ha ha, boy, I really hope somebody got fired for that blunder.
Homer: I’ll field that one. Let me ask *you* a question. Why would a grown man whose shirt says “Genius at Work” spend all of his time watching a children’s cartoon show?
Doug: I withdraw my question.
[starts eating a candy bar]
Everybody gathers at the Simpsons house to watch the episode.
Nelson’s right, it stunk. As usual, Lisa has the sharpest take: “It’s just that Poochie was a soulless by-product of committee thinking. You can’t be cool just by spouting a bunch of worn-out buzzwords.
To which Bart inevitably replies, “Don’t have a cow, Lise.”
Cohen gets in more jab at the “fans.”
Comic Book Guy: Rest assured I was on the internet within minutes registering my disgust throughout the world.
Bart: Hey, I know it wasn’t great, but what right do you have to complain?
Comic Book Guy: As a loyal viewer, I feel they owe me.
Bart: What? They’re giving you thousands of hours of entertainment for free. What could they possibly owe you? If anything, you owe them.