Among the many strange things about Irvin Yeaworth’s The Blob (1958) is the notion that the Colonial Theater in Phoenixville, Pennsylvania, could fill nearly all its seats with a midnight showing of the extremely obscure Dementia, a 58-minute dialogue-less reverie of a woman’s nightmare. When that film opened in 1955, Variety said it was “Maybe the strangest film ever offered for theatrical release.” It was recut and retitled, as Daughter of Horror, and a voice-over narration by future Tonight show sidekick Ed McMahon was added, but it didn’t do any better at the box office.
Anyway, another odd thing is that Yeaworth lights the audience at the Colonial (which is still in operation, barely forty miles from where I’m writing this) about as brightly as if they were taking a walk under the noonday sun. And another: when we initially see them, they watching creepy sights and listening to Ed McMahon say, “Now all the images of horror, the demons of your mind, crowd in on you to destroy you.” But they are looking at Daughter of Horror as impassively as if it were a Chevy commercial. This film demands a response! The second reaction shot at least shows them starting to titter, and by the third, they’re laughing uproariously. Unfortunately, by this time, bad things are happening to the Colonial’s projectionist, who is also sunnily lit and who has left himself vulnerable to blobby mischief by burying his nose in a book.
I can laugh all I want at The Blob, but (according to Wikipedia) it had a budget of $110,000 and earned $4 million at the box office, for a return on investment of more than 3500 percent. Mental Floss’s list of the twenty most profitable movies of all time is topped by Paranormal Activity (2007), with a ROI of 19,749 percent and The Devil Inside (2012) at 3632 percent. The Blob should be number 3 but is absent from the list. Which goes to show, blobs don’t get no respect.