Souls for Sale (1923) takes the comic premise of Mabel’s Dramatic Adventure seriously, and elongates it to feature length. Written and directed by Rupert Hughes (Howard’s uncle), the film also anticipates What Price Hollywood? (1932) and A Star Is Born (1937) and its sequels in telling the story of a young woman’s arrival in Hollywood and rise to stardom. The woman is named Remember “Mem” Steddon (Eleanor Boardman), and her arrival is by a circuitous route, including her honeymoon escape from her nogoodnik husband, played by Lew Cody.
A friendly actress (Barbara La Marr) helps her snag a screen test, and here the two women, along with director Frank Claymore (Richard Dix) and male star Tom Holby (Frank Mayo) watch the results.
Well, Frank does make an actress of her, and, due to a freak injury suffered by the star of a new production, Mem steps into the lead role. (Shades of 42nd Street.) The (unnamed) film is successful enough to be screened as far away as Egypt. Who but nogoodnik husband should be in the in a private box, in the process (he thinks) of ensaring his latest victim, when he sees Mem on screen and nearly does a spit take.
In addition to these scenes and ones shot on-set (including a tour de force conclusion), Souls for Sale has (as Roger Ebert wrote in 2009, when a restored version of the film aired on TCM), “cameo roles showing Charles Chaplin directing a scene while puffing furiously on a cigarette, Erich von Stroheim allegedly working on “Greed” and such other stars as Barbara La Marr, Jean Hersholt, Chester Conklin and Claire Windsor.” All of this adds up to probably the first example of a film taking a serious look at movies and the industry that was growing up to turn them out.
Normally, I don’t write about examples of people watching newsreels (or TV news), but I’m including Tramp, Tramp, Tramp (1926) for the historical record. The film was directed by Harry Edwards and stars Harry Langdon as a guy who enters a cross-country walking race to impress a girl (Joan Crawford!). Apparently, the event is newsy enough to reach the theater frequented by Langdon’s father, played by Alec B. Francis.
Next: Show People and A Cottage on Dartmoor.
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